We believe cycling represents an exclusive communication platform
Show
Cycling is a big and popular show
Only few sports can achieve such a cross-target like cycling. A cycling race is a popular event; it is a way of getting directly in touch with the customers, expressing emotions and involvement.
Health
Wellness for everybody!
Cycling is healthy;
it combines performance with a proper diet and the natural environment.
Sustainability
Cycling produces no carbon emissions.
Cycling and environment represent the perfect platform aimed at promoting events that are logically and consistently linked together. As sport recalls loyalty and enthusiasm, every message related to sustainability can therefore be highly effective.
Cycling:
- Requires a clean environment
- Promotes sustainable mobility
- Is eco and environmental friendly
- Is played outdoors
These are the key drivers of our communication strategy.