Our MISSION is to offer our partners and sponsors a unique platform of communication converting the energy of cycling into measurable results.

We believe cycling represents an exclusive communication platform


Cycling is a big and popular show

Only few sports can achieve such a cross-target like cycling. A cycling race is a popular event; it is a way of getting directly in touch with the customers, expressing emotions and involvement.


Wellness for everybody!

Cycling is healthy;
it combines performance with a proper diet and the natural environment.


Cycling produces no carbon emissions.

Cycling and environment represent the perfect platform aimed at promoting events that are logically and consistently linked together. As sport recalls loyalty and enthusiasm, every message related to sustainability can therefore be highly effective.

  • Requires a clean environment
  • Promotes sustainable mobility
  • Is eco and environmental friendly
  • Is played outdoors

These are the key drivers of our communication strategy.

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